Google might have changed the face of the Internet searching with its unique, and heavily guarded, search technology that has proven to producemore meaningful results than the leading search engines of the past (despite attempts by webmasters utilizing search engine optimization to try and manipulate the results!), however there is a new contender attempting tobring to the Internet search a thorough facelift, and it seemsto be succeeding where so many others have tripped up. Bing.com, Microsoft’s latest attempt was released in the end of May 2009, and has since demonstrated growth in popularity regularly in a commercial landscape where popular opinion were certain that Google could not, and would not, be touched possibly in our times. Only a couple of months after Microsoft’s introduction of Bing, Google’s market share fell by 0.1 percent, at the same time that Bing rose to 9.3 percent of market presence. Many other search engines have remained constant in their market share, but when the 2nd best search engine Yahoo has just 19.3 percent of the market share, it is surprising that a fresh player such as Bing can rise to nearly 10 percent so quickly, and seems that it won’t just stop there.

What’s so outstanding about Bing? Is it just the $100million Internet Marketing and Search engine marketing program that has it eroding away at the search engine market share? Or is there something tangibly worthwhile in the manner the search happens that places it above the competition, positioning it as a genuine competitor to Google? Probably both. For example, Bing features a visual search feature which lets a user to explain what they’re looking for and then narrow down their search based on picture results, thus a user who can recall what something looked like finds it hard to call to mind what it’s called, can quickly place what they’re after. Saw Caught a new model vehicle on the street but don’t understand what brand or type it was? Bing’s visual search will assist you in finding that car by providing you with a line-up of images from which to identify the nearest and gradually find arrive at the exact car you were looking for. This may seem a simple idea at first, but Bing believes that they are changing the way people will think of Internet searches in the future. By making it more graphical, they hope to transform the way people search the web. It’s no wonder then that they like to refer to Bing a ‘decision engine,’ rather than a ‘search engine.’

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